On behalf of the ARNA 2014 Conference Planning Committee, I invite you to follow the lead of Moravian’s Spring 2014 Teacher as Researcher class and tell us "So what?!" Why does action research matter to you in your part of the world? How is your action research changing the world—just as Benigna here and John Amos Comenius before her changed the world through their radical thinking? The challenge is on—Action research, so what?! Respond to the call on You Tube and post your 45-90 second clip explaining why action research matters at https://www.youtube.com/watch?v=n-gL1WwaqTM. Selected clips will be shared throughout the ARNA 2014 conference on the Moravian College campus, May 22-24. To share your "Action Research—So what?!" video with ARNA conference attendees, please send a copy to ARNA videographer Rich McPherson at email@example.com by MAY 1, 2014! Should the file size exceed 10MB, please contact Rich and he will set you up with a means of transferring the video to him. He may be able to polish the video before posting.